Kevin Staut made-to-measure








Almost two years after the launch of his own made-to-measure line, Kevin Staut is still riding high.


By Camilla Alfthan


The bar was raised to new heights when Kevin Staut in 2011 was ranked as the world’s number one during ten months while he was also busy developing the first ever made-to-measure line for riders.

Fed up with the classic uniforms that show jumpers wear all year round, Staut wanted to create fashionable clothes for on and off the circuit.

To do so, he sat down with his Belgian tailor, Scabal to figure out the essence of such a line.


The conclusion was easy – the clothes had to be both elegant and functional, while adding a modern twist to the classic codes of the show jumping world – the three-button jackets,  the breast pockets and the white Ascot tie.


Fed up with the classic show jumping uniforms, Staut wanted to create fashionable clothes for on and off the circuit


KS by Scabal is the name of the collection where the center piece is the jacket which is complemented by the made-to-measure shirt, breast pocket handkerchief, tie, belt or bow-tie.


Subtle elements of differentiation were selected by Kevin Staut – the colour of the thread, the buttonhole of the lapel and the last buttonhole of the sleeve which were held in contrasting colours.

The bead with floral motifs, the colour of the jacket lining, the narrow lapel and the pockets cut on the bias were also decided by the French show jumper.

Meanwhile, riders have the option of embroidering their initials or a message on their jackets. Perhaps in the hopes of getting lucky; one rider asked to put his name and number under his collar, tells Scabal’s tailor.



As show jumping events usually continue with dinners they also created a line of dandy velvet jackets and flannel trousers, and, for the occasional business meetings, a classic suit.


Fitted for a reason


From a historic view point riders have always inspired designers.

Their clothes are both elegant and functional and for good reasons.

Their jackets are fitted so they can move as easily as possible while it prevents the horses from being spooked by excess fabrics that make noises in the wind.


Several fashion houses have integrated the equestrian style.

Ralph Lauren’s first design was inspired by a rider’s jacket that he’d bought for his wife, Ricky.

Today Lauren is synonymous with various equestrian styles – whether they are western, native Indian or traditional English dress codes for riding or hunting.

Even the Argentinean’s gaucho style was recently explored by the house – while the Italian designer, Giorgio Armani has flirted with Indian jodhpurs and maharadjas.

After designer, Tom Ford’s urban style for their house, Gucci have returned to their equestrian roots – the horse bit and the red and green girth. In 2008 they launched their own show jumping event, the Gucci Masters, where Kevin Staut modelled some of their designs.


“The fashion world is very different from our daily routines where we’re always around horses. For me it’s been fun to make pictures and develop a line  – as long as it’s just one day here and there. I prefer riding which is more dynamic and physically demanding,” said Kevin Staut who has competed since his early teens.

Today, he’s far from the only rider who has ventured into fashion. His show jumping girlfriend, Pénélope Léprovost lends her name to a sporty collection with fleece jackets, polos and riding breeches that ressemble jeans.

Showjumper, Alexandra Lederman has taken the same stylish path with a wide range of clothes, accessories and jewelry, including a line for men.

Even the Danish princess, Nathalie zu Sayn-Wittgenstein has breeches and boots named after her that are designed for dressage riders.


Luxury is in the details


Until Kevin Staut – whose father, André’s background in modelling and advertising no doubt inspired him – no one had ventured into the world of made-to-measure, and from a business point of view the move was purely aesthetic rather than anything else.

A less expensive collection may surface at some point to reach a wider audience.  For now,  the luxury and the exclusivity of the brand lies in the details.

The designs come in a multitude of waterproof fabrics that don’t crease or stain and with over 40 different patterns to choose from they are surely a clear break from the usual uniforms that Kevin Staut – and everyone else – has worn for ages.




Dressed for success...

Jackets by KS are priced from 950 euro and delivered within three weeks. For shirts, delievery time is four weeks, priced from 250 euro and upwards.